@rockcreekgear
#chaco
We usually arrange shoes by gender and then category. This spring we decided to arrange them by category and then gender. It is important to incorporate space between the genders so that the sub-categories are clearly defined. Staggering the position of horizontal rows and adding signage help to further define gender sub-categories.
*Notice that there is nothing outside of the slat wall frame.
Nemo makes some amazing products. It’s hard to truly appreciate the many features that make this brand so unique while everything is in packaging. As sportswear brands experience growth, it is increasingly difficult to find floor space for hardgood displays. It is important to remember to have a tent or two set up so that customers don’t forget you have them.
In this particular display, I have left the tent door open with a pad and pillow set up inviting anyone to try it out. Next to the door are all the products neatly displayed in containers which assist sales staff in making a smooth transaction.
S13 Prana / layered outfit / color story
S13 Patagonia. Beach time.
I was helping a friend in the store the other day and realized she had gone through the entire Patagonia section and picked up every blue item we had.
People are attracted to color and merchandising by “color story” creates a greater visual impact.
Mannequin clusters are a great way to display a variety of product at the same time.
This collection is merchandised into a fabric story while utilizing similar colors to create outfits.
